Features

Everything the audit sees — in one pass.

One URL goes in. Four independent engines run live and in parallel, then reconcile into a single prioritised verdict scored against a proprietary 380-point framework.

Layer 01 · Performance

Real-user speed, not a lab guess

Google PageSpeed Insights and CrUX field data — mobile and desktop, in parallel — show how your site performs for actual visitors over the last 28 days.

  • Core Web Vitals: LCP, CLS, INP, FCP
  • Field data (real users) alongside lab data
  • Top optimisation opportunities, ranked by impact
Layer 02 · Technical

A 31-check crawl of the fundamentals

A custom crawler inspects the technical signals search engines read first — the ones a static checklist quietly skips.

  • Status codes, redirects and canonicals
  • Meta, headings, hreflang and structured data
  • Images, scripts and index directives
Layer 03 · Authority

Live backlink and keyword intelligence

Authority data pulled live from Ahrefs shows where your reputation stands — and where competitors are pulling ahead.

  • Domain Rating and backlink profile
  • Top referring domains and organic keywords
  • Keyword gaps against the sites you benchmark
Layer 04 · Content & AI

E-E-A-T and intent, reasoned by AI

Claude reads your content the way a discerning editor would — assessing quality, author signals and how well each page matches search intent.

  • Helpful-content and quality assessment
  • E-E-A-T author and trust signals
  • Content-to-intent alignment
The framework

380 points. One verdict.

Raw signals from all four layers map onto a proprietary 380-point scoring model, then sort by impact — so you always know what to fix first.

Proprietary scoring

Every signal maps to an owned model — the asset a single-tool export can't reproduce.

Live synthesis

Four sources fused in one pass — reconciled against each other, not stapled together.

Human judgement

AI reasoning under 20 years of experience in the most competitive verticals